A Forbes, que costuma fazer listas das pessoas mais bem-sucedidas em diversas áreas, pela primeira vez analisou o fenômeno das digital influencers. Por enquanto, três listas foram divulgadas (beleza, mundo fitness e decoração). A publicação promete adicionar em breve outras influenciadoras em mais áreas como moda, entretenimento e culinária.
De acordo com a Forbes, os 10 influencers que estão nas três listas, contabilizam juntos, mais de 250 milhões de seguidores. Para se ter noção, esse número é maior do que os habitantes do quinto país mais populoso do mundo, sim, o Brasil. Veja alguns nomes que figuraram na lista de beleza, todas famosas graças aos seus tutoriais no YouTube:
View this post on Instagram
I’m taking part in the Kellogg’s #SpecialK campaign with the U.N. Foundation’s Girl Up program and sharing my inner strength story. While there isn’t one singular definition for “inner strength,” eight out of 10 women feel they have not reached their full potential – a startling statistic which represents a “strength gap,” the difference between how strong a woman is (from the inside out) vs. how strong she could be, or her potential. I used to put my success down to luck and everybody around me, but last year I finally “owned” the reasons behind my successes and business doing so well. I felt too modest to say it was down to hard work and 7 years of effort, so I didn’t. When someone would ask me personally, or in an interview how my business had grown and become so successful, I would blush and say “I don’t know how this has happened.” I thought people would think I was too arrogant, or that I didn’t deserve any kind of recognition and I didn’t feel like I could “OWN IT” in the way others would tell me I should. I was having one of those really busy weeks, meeting after meeting, working on both my lifestyle and beauty collections, keeping up with my social channels and working on videos whilst vlogging and editing and managing my team and all of a sudden I felt confident in saying “I worked hard for this” and it felt GREAT! Own your successes, nothing happens if you don’t work hard for it! It might be a bit of luck, a great team and a fabulous audience, but nobody else will have the same drive and compassion within your business that you do. Finding the strength to be a more confident business lady took me 7 years, but now I’m happy to be able to tell people it wasn’t just luck! Visit http://bit.ly/2nsfDB6 for more information on how you can learn more about the strength gap and share your story with #StrongFeedsStrong #ad